Giddy up is a command, an encouragement, and a mood, and I've used it in all three registers before 9 a.m. Bucking bronco in a rope oval, wood-type shouting the go-word, the whole thing built like a patch off a 1975 rodeo jacket that's been through a hundred washes and earned every one. You don't have to ride to feel it. Some mornings the alarm goes off and the day's already fighting the chute, and the only honest thing to say to yourself is the oldest two words in the West. Giddy up. Let's go.

Printed on the Bella + Canvas 3001. Soft, true to size, built to fade in all the right ways.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!